Track your progress while learning the basics to starting and running a successful business.
We’re with you
We’re launching Compass early and making everything inside available for free, so that small business owners like you can navigate these challenging times.
Learn On-Demand. Get access to a library of courses and learn everything you need to know to build and grow a profitable business. Whether you’re just starting out or looking to scale, we’ll provide in-depth courses and content from experts on topics relevant to your business.
Most popular courses
Ecommerce Email Marketing 101
2 hours 7 mins • 38 lessons
Not every customer buys the first time they visit your store. In fact, few do.
As you grow your email list and build your audience, you give your business an owned channel to reach your customers and nurture a relationship with them. Whether it’s a newsletter announcing a new product or a thank-you email after a purchase, email marketing is the most cost-effective communication and marketing channel for your business.
Facebook Ads for Beginners: Retention and Loyalty
1 hour 43 mins • 26 lessons
Facebook and Instagram offer massive audiences to tap into and grow your business. It’s time to use these platforms to build your business.
In this 60 minute course, learn the step-by-step process to use Facebook and Instagram advertising to re-engage visitors of your Shopify store.
In this course, you’ll get exclusive access to four of CEO and advertising expert Ezra Firestone’s top performing ad creative and campaigns.
You’ll also discover how to review the performance of your advertising.
By the end of this course you will be confident investing in Facebook and Instagram advertising (no matter the size of your budget).
Sign up now and start growing your business with Facebook and Instagram ads.
Getting Started with Shopify
1 hour 35 mins • 27 lessons
Shopify will grow with you from Day 1. When you start your Shopify store, you have access to enterprise level software when you’re first starting out. Whether you’re starting a side hustle or planning to build a million dollar business, you’re in the right place to learn how to use Shopify. This course is most helpful if you currently have a product or service you’d like to sell.
Goal Setting with Daymond John
52 mins • 14 lessons
Daymond John didn’t go to business school. He didn’t get bank loans or start with a board of investors.
He learned how to sew. He learned how to sell. And through his persistence, he built FUBU into a billion dollar fashion empire.
Today, as one of ABC Shark Tank’s most prolific investors, Daymond guides his portfolio of companies through the business building journey.
In this course, you get an inside look at how Daymond helps entrepreneurs set goals and follow through to achieve them.
A goal is a dream with a process and a deadline. Start creating your ambitious goals today.
Grow Your Business with Instagram
2 hours 14 mins • 32 lessons
How do you build an engaged following and increase your sales on Instagram?
Is it about using the right hashtags? Taking the perfect photo? Posting at the right time?
If you want to learn how to build an engaged audience of buyers for your product, you’re in the right place to learn.
Your instructor, Gretta van Riel, is one of Australia’s top young serial entrepreneurs. With five multi-million dollar startups under her belt, Gretta prides herself on turning audiences into brands and trends into markets. She loves Instagram and has amassed over 16 million followers (bot-free) on 25 accounts on Instagram.
Gretta van Riel
How to Start a Dropshipping Business
1 hour 38 mins • 23 lessons
In this course, you’ll learn how to find products to sell without ever worrying about inventory or shipping thanks to dropshipping. Dropshipping is a great way to start an ecommerce business because it doesn’t require a lot of money or time to start. All you need is an idea and a little guidance.
SEO Training for Beginners
1 hour 1 min • 16 lessons
This course is designed for ecommerce entrepreneurs who want to learn the fundamentals fast. Whether you’re a complete beginner and barely know what SEO stands for, or you have a small business that’s generating consistent income with SEO, but want to earn more – you’re in the right place.
By the end of this course you will have a thorough understanding of SEO concepts. You’ll also have a repeatable 3-step framework that you can use to grow your business with SEO.
Turn Your Hobby into a Business
1 hour 52 mins • 31 lessons
It’s time to take full control of your time, income and lifestyle by turning your hobby into a full-time business.This course is designed to teach you the fundamentals to turn your idea, passion project or hobby into a sustainable business that you’re excited to build for the long-term.
This course is design to go at your own pace and on any device. Now begin with the ‘Welcome’ to start learning how to build your business!
Learn — with Shopify
Starting a business isn’t easy. If you’ve ever tried, you know the struggle. What are you going to sell? How will you build a brand? How are you going to generate traffic and sales? Fortunately, other entrepreneurs like you have already been there. We’ve helped over 1 million business owners run and scale successful businesses using Shopify, and we know what it takes. We’ll provide tested expertise on the steps you need to take to bring your business idea to life. We take the burden out of finding trusted resources and provide you with expert advice—whether you prefer to learn on your desktop or on your mobile phone. Your membership to Shopify Compass gives you access to relevant content and resources that are directly actionable with Shopify—so that you’re not only learning how to run a business, but you’re actually preparing your business for launch at the same time!
Track your progress to launch. Follow our step-by-step guide to launching your business with Shopify. Here you’ll get access to short video tutorials to help you get your business off the ground. From product development to your first marketing campaign, you’ll learn the basics all while completing essential steps to launching your business.
Your Founder Community
Just because you’re doing it yourself, doesn’t mean you have to do it alone. Become a member and connect with other entrepreneurs around the world or in your own town. Participate in course-specific discussions, ask other Shopify business owners about their strategies, and help mentor other emerging entrepreneurs in the community.