How to start and scale your business.Taught by experts who know.
Shopify Compass gives you direct access to answers, lessons, and advice from the best minds in modern business.
Track your progress while learning the basics to starting and running a successful business.
Free online courses
Get a crash course in digital marketing, Instagram, do-it-yourself website design, and more. The Shopify Compass library of online courses gives you access to expert knowledge from some of Shopify’s top-selling business owners.
Most popular courses
Ecommerce Email Marketing 101
2 hours 7 mins • 38 lessons
Not every customer buys the first time they visit your store. In fact, few do.
As you grow your email list and build your audience, you give your business an owned channel to reach your customers and nurture a relationship with them. Whether it’s a newsletter announcing a new product or a thank-you email after a purchase, email marketing is the most cost-effective communication and marketing channel for your business.
Facebook Ads for Beginners: Retention and Loyalty
1 hour 43 mins • 26 lessons
Facebook and Instagram offer massive audiences to tap into and grow your business. It’s time to use these platforms to build your business.
In this 60 minute course, learn the step-by-step process to use Facebook and Instagram advertising to re-engage visitors of your Shopify store.
In this course, you’ll get exclusive access to four of CEO and advertising expert Ezra Firestone’s top performing ad creative and campaigns.
You’ll also discover how to review the performance of your advertising.
By the end of this course you will be confident investing in Facebook and Instagram advertising (no matter the size of your budget).
Sign up now and start growing your business with Facebook and Instagram ads.
Getting Started with Shopify
1 hour 33 mins • 27 lessons
Shopify will grow with you from Day 1. When you start your Shopify store, you have access to enterprise level software when you’re first starting out. Whether you’re starting a side hustle or planning to build a million dollar business, you’re in the right place to learn how to use Shopify. This course is most helpful if you currently have a product or service you’d like to sell.
Goal Setting with Daymond John
52 mins • 14 lessons
Daymond John didn’t go to business school. He didn’t get bank loans or start with a board of investors.
He learned how to sew. He learned how to sell. And through his persistence, he built FUBU into a billion dollar fashion empire.
Today, as one of ABC Shark Tank’s most prolific investors, Daymond guides his portfolio of companies through the business building journey.
In this course, you get an inside look at how Daymond helps entrepreneurs set goals and follow through to achieve them.
A goal is a dream with a process and a deadline. Start creating your ambitious goals today.
Grow Your Business with Instagram
2 hours 14 mins • 32 lessons
How do you build an engaged following and increase your sales on Instagram?
Is it about using the right hashtags? Taking the perfect photo? Posting at the right time?
If you want to learn how to build an engaged audience of buyers for your product, you’re in the right place to learn.
Your instructor, Gretta van Riel, is one of Australia’s top young serial entrepreneurs. With five multi-million dollar startups under her belt, Gretta prides herself on turning audiences into brands and trends into markets. She loves Instagram and has amassed over 16 million followers (bot-free) on 25 accounts on Instagram.
Gretta van Riel
How to Start a Dropshipping Business
1 hour 38 mins • 23 lessons
In this course, you’ll learn how to find products to sell without ever worrying about inventory or shipping thanks to dropshipping. Dropshipping is a great way to start an ecommerce business because it doesn’t require a lot of money or time to start. All you need is an idea and a little guidance.
Product Photography for Ecommerce
1 hour 58 mins • 24 lessons
When it comes to ecommerce, photography plays a pivotal role in helping you sell your products and build your brand.
In this course you’ll learn from the Co-Founder and President of Products of White Photography, Jeff Delacruz. Jeff has been a photographer for over 15 years. He has worked with nearly 2,000 businesses and his company has taken over 50,000 photos for entrepreneurs around the globe.
This course is design to go at your own pace and on any device. Now go to the ‘Overview’ or choose a specific lesson you’d like to learn to begin!
SEO Training for Beginners
1 hour 1 min • 16 lessons
This course is designed for ecommerce entrepreneurs who want to learn the fundamentals fast. Whether you’re a complete beginner and barely know what SEO stands for, or you have a small business that’s generating consistent income with SEO, but want to earn more – you’re in the right place.
By the end of this course you will have a thorough understanding of SEO concepts. You’ll also have a repeatable 3-step framework that you can use to grow your business with SEO.
Tutorials for holiday selling
Learn, build, repeat
Running a business isn't easy. Whether you're just starting out or you're building a new online presence, you'll have an endless list of questions. Fortunately, other entrepreneurs like you have already been there. They’ve gone through the same struggles, made all the mistakes already, and seen what works and what doesn’t — all so you don’t have to. With Shopify Compass at your side while you build your Shopify store, you’ll have the headstart you need to get your business online, fast.
Your business community
Just because you’re doing it yourself, doesn’t mean you have to do it alone. Connect with other entrepreneurs and learn about exclusive get-togethers online, and in-person near you. Participate in course-specific discussions, ask other Shopify business owners about their strategies, and help mentor other emerging entrepreneurs in the community.