Your online store is more than just a website. Discover ways to create a better and more memorable shopping experience.
Deliver a Customer Experience Worth Remembering
46 mins • 19 lessons
Your online storefront creates the foundation for how your customers experience your brand and products. By building out a strong customer journey that accounts for a range of experiences from bad to good, you can take control of that foundation and build trust. In this course, you'll consider the customer journey as a whole, then zoom in on how you can use the information to set up your theme. This will allow you to create the best experience for your specific customers.
Grow your Sales by Understanding Visitor Behavior
24 mins • 10 lessons
Your Shopify store is getting traffic but you’re not seeing any sales. What’s happening?
Is there anything you can do about the 75% of e-commerce carts that get abandoned? What about the visitors who get frustrated and leave before even adding something to a cart? How do you know what ACTUALLY happened that prevented them from buying something?
In this course you’ll learn how to better understand visitor behavior on your store, which can ultimately help you grow your sales.
We’ll cover how to organize your store to highlight high-margin products, engage with customers to better understand their needs and recognize the behavior of high-value customers.
This course is for Shopify store owners looking to simplify website optimization, improve product listings and grow their business quickly and for the long-term.
Sign up today and to start optimizing.
Lucky Orange Team
How to Build a World-Class Brand
37 mins • 5 lessons
A Brand Identity includes the visible ELEMENTS of your brand.
A complete identity can help consumers distinguish your company from the competition, help, turn them into brand advocates and elevate your Ecommerce business to new heights.
If you’re having a hard time developing the assets you need for a thriving ecommerce brand and don’t know where to start...we got you! In this course, John D Saunders breaks down the same process he follows to launch brands with a process-driven approach to building a BEAUTIFUL, FUNCTIONAL BRAND.
John D. Saunders
How to Design Your Online Store (with Zero Design Experience)
1 hour 56 mins • 20 lessons
Start designing your online store the right way. Stephan guides you through first principles of ecommerce design. Afterwards, you’ll craft your own brand identity, launch a Coming Soon page and design your Shopify store.
How to Use Data to Increase Conversion Rate (CRO)
36 mins • 7 lessons
Conversion Rate Optimization for Shopify Merchants: How to Audit, then take Action on your store. Use the data available to you. This course will ask you over 80 questions that will help build your site audit as you progress through the course. Each question can be answered using analytics from Shopify, and other 3rd party tools like Google Analytics By the end of the course, you will have implementable, data driven optimization strategies to implement on your Shopify store.
Join us today as we delve into the data that will help improve your conversion rate!
Introduction to Strategic Store Content
27 mins • 12 lessons
In this course, you’ll learn the fundamentals of creating strategic content for your online store that will have a strong ROI.
This course is created and taught by Arianne Foulks, founder of Aeolidia, a design and development agency that has been working with designer and artisan businesses for over 16 years.
Product Photography for Ecommerce
1 hour 58 mins • 24 lessons
When it comes to ecommerce, photography plays a pivotal role in helping you sell your products and build your brand.
In this course you’ll learn from the Co-Founder and President of Products of White Photography, Jeff Delacruz. Jeff has been a photographer for over 15 years. He has worked with nearly 2,000 businesses and his company has taken over 50,000 photos for entrepreneurs around the globe.
This course is design to go at your own pace and on any device. Now go to the ‘Overview’ or choose a specific lesson you’d like to learn to begin!
User Testing 101
29 mins • 4 lessons
Welcome to User Testing 101. You may have heard the quote from the Neilsen Norman Group that “A beautiful interface to the wrong features will fail.” In this course, website usability expert Matt Humphreys will teach you how to enhance the website experience for your customers and how to make the right decisions about designing your store based on customer testing.