Marketing and sales
From social media to email campaigns, learn ways to connect with your customers and increase sales.
Advanced Facebook Ads: Customer Acquisition
1 hour 32 mins • 20 lessons
Facebook advertising offers an unparalleled opportunity for ecommerce businesses. With a powerful audience-targeting tool, platform-specific ad creative, and an easy-to-understand analytics tool, you have everything you need to run ads and grow your business.
Using his own brand and ads as an example, you’ll learn how to create a new customer acquisition campaign using interest-based targeting and data in your very own Shopify store.
AIDA Framework: Advertising Philosophy 101
41 mins • 4 lessons
Good ad creative sells products. So how do you create engaging Facebook ads that capture customer’s attention and converts to sales? In this course Taylor Holiday, CEO of Common Thread Collective and Co-Founder of ADmission will teach you the AIDA framework for ad creative that leads to ROAS (Return on Ad Spend).
Enroll now, and get started on creating or improving your ad creative.
Ecommerce Email Marketing 101
2 hours 7 mins • 38 lessons
Not every customer buys the first time they visit your store. In fact, few do.
As you grow your email list and build your audience, you give your business an owned channel to reach your customers and nurture a relationship with them. Whether it’s a newsletter announcing a new product or a thank-you email after a purchase, email marketing is the most cost-effective communication and marketing channel for your business.
Facebook Ads for Beginners: Retention and Loyalty
1 hour 43 mins • 26 lessons
Facebook and Instagram offer massive audiences to tap into and grow your business. It’s time to use these platforms to build your business.
In this 60 minute course, learn the step-by-step process to use Facebook and Instagram advertising to re-engage visitors of your Shopify store.
In this course, you’ll get exclusive access to four of CEO and advertising expert Ezra Firestone’s top performing ad creative and campaigns.
You’ll also discover how to review the performance of your advertising.
By the end of this course you will be confident investing in Facebook and Instagram advertising (no matter the size of your budget).
Sign up now and start growing your business with Facebook and Instagram ads.
Google Ads for Ecommerce
1 hour 13 mins • 15 lessons
There is no better customer than someone who finds your business on Google. When a customer searches your product and finds your business on Google, they have buying intent.
In this 60 minute course, your instructor Daniel Patricio will teach you how Google Ads works and why you should advertise on it.
Daniel is an ecommerce entrepreneur who grew his business to six figures by focusing on Google Ads. He also works on the marketing team at Shopify where his team built an integration between Shopify and Google to help automate the campaigns in this course.
Grow Your Business with Instagram
2 hours 14 mins • 32 lessons
How do you build an engaged following and increase your sales on Instagram?
Is it about using the right hashtags? Taking the perfect photo? Posting at the right time?
If you want to learn how to build an engaged audience of buyers for your product, you’re in the right place to learn.
Your instructor, Gretta van Riel, is one of Australia’s top young serial entrepreneurs. With five multi-million dollar startups under her belt, Gretta prides herself on turning audiences into brands and trends into markets. She loves Instagram and has amassed over 16 million followers (bot-free) on 25 accounts on Instagram.
Gretta van Riel
Grow Your Holiday Sales or Product Launch Revenue (with Ads)
47 mins • 9 lessons
Learn everything you need to know to run a successful holiday sale campaign (or launch a new product).
Your instructor, Gamal Codner, has spent over a million dollars on Facebook and Instagram ads at a profit and trains dozens of entrepreneurs each month on how to use ads.
You’ll learn the complete Black Friday strategy to use and how using this strategy will generate more revenue for your business during peak sales times.
Enroll now to get started!
How To Make Money on Instagram
39 mins • 8 lessons
Instagram is the perfect place to find new customers, educate your audience about your products, and move the bottom line. But depending on your audience and your products, it’s important that you find the Instagram shopping feature that works best for you. In this course, taught by Taylor Loren, Director of Marketing at Later, you’ll discover the Instagram Sales Framework that can help you make more money on the platform.
Sign up now and watch for free!
Introduction to Packaging Your Products
25 mins • 9 lessons
Every physical product you buy needs packaging.
Whether you ship apparel, beauty, furnishings, food & beverage, telemedicine or cannabis, this course is for you.
Your packaging is your billboard, it works hard for you and is the first physical touchpoint for your customer. Plus 63% of consumers say packaging appearance compelled them to purchase the product again!
Master Influencer Marketing to Grow Your Business
32 mins • 13 lessons
In this course you’ll learn how to create an influencer campaign from start to finish.
Your instructor Cody Wittick, co-founder and managing partner at Kynship, will teach you the step-by-step process and provide the tools and templates to successfully run your influencer marketing campaign.
Enroll now for free to get started!
Niche It! 4 Steps to Niching Your Business
33 mins • 12 lessons
Do you need to have a niche in order to start a business? No. Would a niche help grow your business faster? Absolutely.
Vivian Kaye’s business skyrocketed to $6 million in sales, shipped thousands of orders and amassed raving reviews by using the power of niching.
In this course, you’ll learn her 4 step signature framework to niche your new or existing e-commerce business.
Enroll now to start for free!