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Advanced Facebook Ads: Customer Acquisition
1 hour 31 mins • 20 lessons
Facebook advertising offers an unparalleled opportunity for ecommerce businesses. With a powerful audience-targeting tool, platform-specific ad creative, and an easy-to-understand analytics tool, you have everything you need to run ads and grow your business.
Using his own brand and ads as an example, you’ll learn how to create a new customer acquisition campaign using interest-based targeting and data in your very own Shopify store.
AIDA Framework: Advertising Philosophy 101
41 mins • 4 lessons
Good ad creative sells products. So how do you create engaging Facebook ads that capture customer’s attention and converts to sales? In this course Taylor Holiday, CEO of Common Thread Collective and Co-Founder of ADmission will teach you the AIDA framework for ad creative that leads to ROAS (Return on Ad Spend).
Enroll now, and get started on creating or improving your ad creative.
Build a Print-on-Demand Empire
2 hours 41 mins • 19 lessons
Print-on-Demand is one of the fastest growing business models for ecommerce entrepreneurs.
With Print-on-Demand, you have the opportunity to have white-label printing on products like t-shirts, phone cases, pillows, hats and even shower curtains with your logo or branding. You don’t have to hold any inventory, you simply need to focus on marketing and design, and choose a fulfillment company that will send your customer their product when you receive an order.
In this course you’re learn from serial ecommerce entrepreneur Adrian Morrison, who will teach you the step-by-step process to create your print on demand store from start to scale (the level of success is up to you).
Create Exceptional Customer Service Experiences
36 mins • 8 lessons
Discover how to create exceptional customer service experiences at any stage in business. Taught by Mat Patterson, Customer Service Evangelist at Help Scout you'll practical tips to help you make customer service a competitive advantage.
Ecommerce Email Marketing 101
2 hours 7 mins • 38 lessons
Not every customer buys the first time they visit your store. In fact, few do.
As you grow your email list and build your audience, you give your business an owned channel to reach your customers and nurture a relationship with them. Whether it’s a newsletter announcing a new product or a thank-you email after a purchase, email marketing is the most cost-effective communication and marketing channel for your business.
Facebook Ads for Beginners: Retention and Loyalty
1 hour 43 mins • 26 lessons
Facebook and Instagram offer massive audiences to tap into and grow your business. It’s time to use these platforms to build your business.
In this 60 minute course, learn the step-by-step process to use Facebook and Instagram advertising to re-engage visitors of your Shopify store.
In this course, you’ll get exclusive access to four of CEO and advertising expert Ezra Firestone’s top performing ad creative and campaigns.
You’ll also discover how to review the performance of your advertising.
By the end of this course you will be confident investing in Facebook and Instagram advertising (no matter the size of your budget).
Sign up now and start growing your business with Facebook and Instagram ads.
Getting Started with Shopify
1 hour 33 mins • 27 lessons
Shopify will grow with you from Day 1. When you start your Shopify store, you have access to enterprise level software when you’re first starting out. Whether you’re starting a side hustle or planning to build a million dollar business, you’re in the right place to learn how to use Shopify. This course is most helpful if you currently have a product or service you’d like to sell.
Goal Setting with Daymond John
52 mins • 14 lessons
Daymond John didn’t go to business school. He didn’t get bank loans or start with a board of investors.
He learned how to sew. He learned how to sell. And through his persistence, he built FUBU into a billion dollar fashion empire.
Today, as one of ABC Shark Tank’s most prolific investors, Daymond guides his portfolio of companies through the business building journey.
In this course, you get an inside look at how Daymond helps entrepreneurs set goals and follow through to achieve them.
A goal is a dream with a process and a deadline. Start creating your ambitious goals today.
Google Ads for Ecommerce
1 hour 13 mins • 15 lessons
There is no better customer than someone who finds your business on Google. When a customer searches your product and finds your business on Google, they have buying intent.
In this 60 minute course, your instructor Daniel Patricio will teach you how Google Ads works and why you should advertise on it.
Daniel is an ecommerce entrepreneur who grew his business to six figures by focusing on Google Ads. He also works on the marketing team at Shopify where his team built an integration between Shopify and Google to help automate the campaigns in this course.