Browse recordings of past live webinars.
Fresh Eyes: Reviewing your Shopify store
WEBINAR RECORDING • THU. JAN. 21
When was the last time you looked over your site with the mindset of a customer? In this webinar, we’ll discuss auditing techniques that reveal common customer pain-points, plus ways to resolve them, focusing on SEO, theme and app performance, user experience, and marketing. Learn what the Shop Critique team looks for in their Shopify store audits and how you can start spotting areas of improvement on your own site.
How Pinterest can boost your traffic (and sales) in 2021
WEBINAR RECORDING • THU. JAN. 14
Looking to attract new customers and grow sales? With over 400 million monthly active users with high shopping intent, Pinterest is a sales channel worth considering. Join Pinterest Product Specialist Alisa Meredith who will cover what you need to get more traffic and sales. We’ll cover how to create Pins that stand out and how to get found in search using easy, affordable tools that make Pinterest marketing fun and effective.
New year, new site design: Store audits with expert Arianne Foulks
WEBINAR RECORDING • THU. JAN. 7
Join us as we kick off the new year with a new event series to help you improve your store design and increase sales. Turn browsers into buyers with our expert Arianne Foulks, Captain and Founder of Aeolidia. During our live session, Arianne will review a handful of ecommerce sites, providing actionable tips and best practices to improve the overall user experience and optimize for conversions.
What’s new at Shopify: Year in review
WEBINAR RECORDING • FRI. DEC. 18
The first edition of a monthly series where we help take the guesswork out of which product features to add to your Shopify store and when. In this webinar, we'll demonstrate impactful releases launched by Shopify in 2020 so you can walk away feeling confident about implementing on your own.
Holiday tips and tricks from Instagram and Shopify, featuring Eva Chen
WEBINAR RECORDING • THU. NOV. 19
Join Instagram’s Vice President of Fashion Partnerships, Eva Chen, as she shares her tips and tricks for effectively using Instagram Shopping and Checkout this holiday season. Learn how to establish your brand and drive sales through Instagram’s new commerce products - accessible right from within Shopify!
Measuring success: Key performance indicators that matter
WEBINAR RECORDING • THU. NOV. 12
An essential workshop on understanding your Shopify analytics. Learn how to decipher and make data-driven decisions using your analytics dashboard and reports. Our expert, Kurt Elster of Ethercycle, will help you identify your key performance indicators, benchmarks and how to make strategic marketing decisions from these data points.
Remarketing: What it is and why it's important to your marketing mix
WEBINAR RECORDING • THU. NOV. 5
Remarketing is one of the easier marketing tactics to get wrong, while annoying your customers in the process. This webinar will help you level up your remarketing skills and make people love your brand. We'll cover how to use remarketing across Google, Facebook, Instagram and Snapchat ads to convince customers to come back and purchase. You'll walk away knowing how to leverage remarketing to create a delightful experience for your customers, not just during the holidays, but 365 days a year.
From first time buyers to loyal brand advocates: How to improve customer lifetime value
WEBINAR RECORDING • THU. OCT. 29
First time customers are a valuable subset of your customer base, but building long-term relationships are far more rewarding. You have put the effort into acquiring these buyers and now is the time to focus on what helps merchants thrive in the long run: customer lifetime value. In this webinar, Valentin will help you gain the know-how on optimizing customer value and retention. You’ll be empowered to identify your best customers through data, to craft habit-forming strategies to stop losing customers, plus build personalized customer journeys through email, ads and your online store to create loyal brand advocates