Introduction

Welcome ! In this course, you’ll learn the step-by-step process to acquire new-customers for your business with Facebook and Instagram ads.

If you’re brand new to paid advertising, we recommend starting with the introductory course: Facebook Ads for Beginners: Retention and Loyalty and then take this course.

✅To get started, watch the video to learn the five elements of effective paid advertising.

Highlights of instructor, Ezra Firestone’s ecommerce experience:

Co-founder & CEO of Boom! By Cindy Joseph (generated over $60 million in revenue in four years)
Founder & CEO of Smart Marketer
Founder & CEO of Zipify Apps

[MUSIC PLAYING] Hey, I'm Ezra and welcome to this course. If you just went through my last course on the Shopify Academy, thank you so much and welcome back. In this course, we're going to be talking about how to leverage Facebook and Instagram advertising to get new customers for your store. It's like the most fun part. And we're going to talk about how to build audiences, how to build creative, how to launch campaigns and optimize them.
It's going to be really fun. A little bit about me. I have been a merchant since 2005. I have supported thousands of merchants on their journey from just starting to generating over $1 million in revenue through my blog at Smart Marketer. And I'm super happy and grateful to be here to teach this course. Let's dive in and get started. [AUDIO LOGO]