Video Production Tips for Any Budget

Course content (20 lessons)

Video production can get expensive, fast. You can, however, create high quality, eye-catching video ads on a budget.

Whether you want to start with $0 and use your smart-phone or make an investment in equipment you’ll use for the longterm, the list below will help you narrow down your decision.

VIDEO CREATION TOOLS:

Today modern tools exist to help you create professional, eye-catching videos. Three recommendations include:

VIDEO RECORDING:

Smartphone (iPhone 8, iPhone 8 Plus, iPhone X are Ezra’s preferred choices)
GoPro Hero 5. This is helpful for time-lapses and general b-roll. It’s also helpful for capturing interesting angles and fast moving moments. The GoProHero6 is now out and has internal optical stabilization that’s almost as good as the Gimbal.
GoPro Karma Grip. Use this for stabilizing shots. It has an internal battery that charges the Go-Pro camera and triggers start/stop recording.
Canon EOS 70D (This camera is an investment. This camera can be used to capture high quality testimonials and product shots).
Canon EF 24–105mm f/4L is II USM Lens (Typically only used in Ezra’s studio, this “workhorse” lens cover many of the commonly used focal lengths with the added benefit of Image Stabilization. The drawbacks are a slower aperture and less sharp).
OPTIONAL: You can hire a freelancer to help create and edit your videos ads and avoid making the purchase up-front.

AUDIO RECORDING:

Rode smartLav + Omnidirectional Lavalier Microphone for iPhone and Smartphones
Sennheiser AVX MKE2 Digital Wireless Microphone System, Lavalier Pro Set (This Lavalier is more of an investment. They sound great, conveniently sized and durable).

LIGHTING:

Outdoor and natural lighting is ideal

[MUSIC PLAYING] Hey, Ez, I'm not a cinematographer, I'm not a videographer, I don't have a lot of money, what do I do? I get this question a lot when I'm saying, hey, you should be running video ads. So let me give you some ideas for how to produce videos on a budget that will still work super well. The most important thing in your videos is that the sound quality is good. The iPhone shoots really great quality videos, so one of the things that comes up a lot is do I do face to camera or do I do slide show presentation?
Well, I know a business right now, a Shopify store that is in the eight figures who is literally only doing slide share videos showing their product images with text overlay and voiceover. So I recommend starting with the slide show model of text and images because it's easier, especially if you're worried about getting on camera or you don't have anyone who wants to get on camera. You can use keynote or PowerPoint and you'll be able to use that as an ad.
Now, if you want to take the step to getting on camera or putting someone on camera, I recommend that you start with an iPhone or an Android phone that has a nice camera and you use what's known as a RODE lavalier microphone. You can get it on Amazon. It's like 80 bucks. You plug it right into your phone, clip that to the person who's going to be talking, and you'll get really great quality audio, and you'll get good quality video. And the one thing you have to make sure when you're getting started is that you shoot outdoors in natural light.
It's very hard to light someone with lights and have it look good if you don't have an education on how to do that. The way to get around it is to shoot it outside in the sunshine. Have them talking about why they love your product, demoing your product. But do it outside on an iPhone. Real easy to do, you get good quality audio with that RODE lav, and you can end up with some really effective and functional videos. And a lot of my videos are shot on an iPhone with a RODE lav, but the framework that we use is what makes them good because iPhones have good quality video, the RODE lav has good quality audio, and if you're using a winning framework, you're going to be good to go.
And if you really want to add some sort of pizzazz to it, you can use a GoPro or you could use a gimbal. I mean, you can get fancy but you don't actually need that stuff to get started. I recommend start small, start easy, start producing. And as you do it, you'll get better at it. So meet me in the next video where we will talk about the structure of your Facebook advertising campaigns. [MUSIC PLAYING]

Video Production Tips for Any Budget

Course content (20 lessons)

Overview

01 |Create Your Audience

02 |Leverage Video Creative

03 |Awareness Campaign Set-Up

04 |Reviewing Ad Performance

VIDEO CREATION TOOLS:

VIDEO RECORDING:

AUDIO RECORDING:

LIGHTING: