Video Production Tips for Any Budget

Video Production Tips for Any Budget

Video production can get expensive, fast. You can, however, create high quality, eye-catching video ads on a budget.

Whether you want to start with $0 and use your smart-phone or make an investment in equipment you’ll use for the longterm, the list below will help you narrow down your decision.


Today modern tools exist to help you create professional, eye-catching videos. Three recommendations include:


  • Smartphone (iPhone 8, iPhone 8 Plus, iPhone X are Ezra’s preferred choices)
  • GoPro Hero 5. This is helpful for time-lapses and general b-roll. It’s also helpful for capturing interesting angles and fast moving moments. The GoProHero6 is now out and has internal optical stabilization that’s almost as good as the Gimbal.
  • GoPro Karma Grip. Use this for stabilizing shots. It has an internal battery that charges the Go-Pro camera and triggers start/stop recording.
  • Canon EOS 70D (This camera is an investment. This camera can be used to capture high quality testimonials and product shots).
  • Canon EF 24–105mm f/4L is II USM Lens (Typically only used in Ezra’s studio, this “workhorse” lens cover many of the commonly used focal lengths with the added benefit of Image Stabilization. The drawbacks are a slower aperture and less sharp).
  • OPTIONAL: You can hire a freelancer to help create and edit your videos ads and avoid making the purchase up-front.



  • Outdoor and natural lighting is ideal

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