Evaluating Creative Performance

Course content (4 lessons)

How to Create, Differentiate and Measure Ad Content

01 |Evaluating Creative Performance

02 |Iterating on Ad “Parts”

In this module you’ll discover how to to use the AIDA framework to help you recognize consumer behavior before they make a purchase. You’ll also learn how to establish baseline metrics for your business and how to create an ‘A-grade’ ad.

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