Branding for Community Building
Course content (6 lessons)
Module 1: Transformation or Extinction
01 |Module 2: The Consumer is the Medium
02 |Module 3: Consumers Aren't Just Consumers
In this lesson, Jean-François Bouchard shares how he defines a brand. He explains that you don’t need to be the loudest (or have the most money for advertising), you need to to hone your ability to develop and engage your community to create a legendary brand.