Creating a Consumer for Life

Course content (6 lessons)

Engage your customer on a human level. In this lesson, Jean-François Bouchard shares that this is the bottom line if you want to create a customer for life. He also shares two tips that help you keep your ideal customers engaged and interested in your brand.

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For e-commerce businesses, the notion of keeping customers and having repeat transactions is obviously fundamental in order to make businesses viable, and I think there is a lot of focus put on the lifetime value of consumers. That's a bit of a trap, because the minute you start thinking about your consumers as dollars and cents coming in, I think you lose sense of what you should really be doing, and that's engaging people on a human level.
So instead of talking about the lifetime value of a customer, I think that we should be talking more about sharing values for a lifetime, and I think if you do that, notably through storytelling and great content, I think the likelihood that someone's going to stick around is much higher.

Creating a Consumer for Life

Course content (6 lessons)

Module 1: Transformation or Extinction

01 |Module 2: The Consumer is the Medium

02 |Module 3: Consumers Aren't Just Consumers