Creating 'Cult' Followers
Course content (6 lessons)
Module 1: Transformation or Extinction
01 |Module 2: The Consumer is the Medium
Breakthrough branding is when you create a 'cult' of followers who become your legion of loyal marketers. It's the holy grail of branding when your customers are so invested in your vision they are eager to tell everyone they know. In this lesson, Jean François Bouchard shares where you need to begin in order to create your passionate (unpaid) marketing team.