Introduction

Course content (6 lessons)

Sid Lee is an unconventional branding and advertising company helping top brands reach more customers around the world. The name, Sid Lee is an anagram of Diesel (the companies original name, changed to end brand confusion with Diesel jeans).

The chairman and co-founder, Jean-Fran├žois Bouchard shares how the company is not a traditional 'agency' and who they reach with their work.

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