Course content (6 lessons)
Module 1: Transformation or Extinction
01 |Module 2: The Consumer is the Medium
Sid Lee is an unconventional branding and advertising company helping top brands reach more customers around the world. The name, Sid Lee is an anagram of Diesel (the companies original name, changed to end brand confusion with Diesel jeans).
The chairman and co-founder, Jean-François Bouchard shares how the company is not a traditional 'agency' and who they reach with their work.