Invite Customers Into Your World
Course content (6 lessons)
Module 1: Transformation or Extinction
01 |Module 2: The Consumer is the Medium
Jean-François Bouchard is aware and eager to share in this lesson, that it's no longer the competitive advantage to have the biggest agency or the most marketing dollars behind your company name. It's about mastering the art of the subtle invitation from potential customers to step into your world. So what's the secret to inviting customers in? It's all about your story.