Tailoring the pitch

Course content (19 lessons)

Now that you have an idea of what information your customer may want, let’s talk about how they will get that information! The goal is to present a reasonable amount of content in easily digestible segments.

0:00
[MUSIC PLAYING] Once you've decided how to present your products, let's talk about tailoring the pitch. Using the shopper profile worksheet for module 1, what do you know about your customers' buying habits? And how can you use that information to tailor your sales pitch? For example, are they shopping from their laptop or on a mobile device? If they're shopping from a mobile device, you could improve their customer experience by dividing your product descriptions into tabs rather than one long block of text.
0:37
Not all shops will need them, but tabs are a great solution if you need to display a wide range of information on your product pages in a way that's easy to digest. You can use them to break up care instructions, size charts, shipping information, and other important information. This will save your customer from endless scrolling through long text blocks on their device and enable them to choose the information relevant to them.
1:05
Here's another thing you'll need to consider. Will your customers be navigating from the homepage to the product page? Or are you driving traffic directly to a product page through SEO or advertising? Keep in mind that first-time visitors may need to be presented with more information about your brand than return visitors, no matter how they reach your product. Check out your own paths.
1:30
In the admin reports, you can see the landing pages your customers arrived on. If they only see what's on those pages, do they have enough information to make a purchase? If not, insure your copy is concise and simple, and contains all the information that matters to your customer.

Keep the Shopper Profile handy! For example, if you know your customers shop more on specific devices, now is the time to look at that particular experience and see if it can be improved.

Tailoring the pitch

Course content (19 lessons)

Overview

01 |Think like a Shopper

02 |First Impressions

03 |Browsing

04 |Sales pitch

05 |Making the Sale

06 |It’s Alive!