Case Study: Bounce-Back at Karmaloop
Course content (38 lessons)
Overview
01 |Get Started with Email Marketing
02 |Create Your Welcome Series
03 |Optimize Your Shopify Store
04 |Grow Your Email List
05 |Measure What Matters with Email Analytics
06 |Advanced Email Strategy
“Repeat orders have a lower cost of acquisition, so they generate cash flow.”
Bounce-back campaigns are an old brick and mortar retail concept, that you can use for your email marketing. In this lesson, you’ll see the strategy that took about an hour to set up, and helped Karmaloop generate $1 million in revenue over the following year.
Resources:
- Ecommerce is a Bear by Andy Dunn
My Karmaloop bounce-back email: