Core Lifecycle Segments (and How to Market to Them)

Core Lifecycle Segments (and How to Market to Them)

“In this lesson we get into the HOW and WHERE TO START with segmentation and targeting.”

You want to send the right email to the right customer at the right time. For example, you wouldn’t want to send a VIP discount code to a customer who’s new to your email list. In this lesson you’ll learn five ways to segment your list to send the right marketing message.

The five segments at a glance:

  • Segment 1: New email subscribers or “newbies”.
  • Segment 2: Your one-time buyers.
  • Segment 3: Your “whales” or VIPs who buy from you a ton.
  • Segment 4: Your defecting customers, your “veterans.”
  • Segment 5: Your cart abandoners.

In lesson four and lesson five you can see case-study breakdowns marketing to different segments.

Resources:

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