Discount Ladder Strategy

“Discount ladders help you keep more money in your pocket with less discounting.”

Are you giving out discounts when you don’t need to? In this lesson you’ll discover the ‘discount ladder technique’ which will help you send strategic discounts to customers based on where they are in your lifecycle marketing.

Resources:

  • The nuts and bolts of building out discount ladders in your email software is beyond the scope of this course, though you can go to NerdMarketing.com/ShopifyCourse to see a tear down implementation of the technique in Klaviyo from Karmaloop.com

Join Shopify Compass

Become a member to access online courses, webinars, and a community of like-minded business owners.

Sign up for Compass

Download the Shopify Compass app

Track your progress and schedule reminders to help you reach your business goals.

Google Play Store BadgeMac App Store Badge