Evaluating Your Email Marketing

Evaluating Your Email Marketing

“We are going to cover three simple metrics to make sure your email is working.”

To get the most out of this lesson, you should already have your email channel up and running.

The three foundational metrics you can start evaluating include:

  1. Metric #1: Open Rates
  2. Metric #2: Click Through Rates
  3. Metric #3: Revenue

Resources:

Here’s a simple template you can use to track your campaigns and their results.

✅ Make yourself a copy of the document now and start inputting your week-one metrics.

Join Shopify Compass

Become a member to access online courses, webinars, and a community of like-minded business owners.

Sign up for Compass

Download the Shopify Compass app

Track your progress and schedule reminders to help you reach your business goals.

Google Play Store BadgeMac App Store Badge