How to Send Emails Legally

Watch and learn the foundational information about the legalities of sending email marketing. Note that this lesson does not substitute for official legal advice. We recommend further research, or connecting with a business lawyer if there are aspects of sending email marketing that you'd like to clarify.

Legal Acronyms Defined:

CAN-SPAM is The Controlling the Assault of Non-Solicited Pornography And Marketing Act. CAN-SPAM sets rules around commercial email.

GDPR is the General Data Protection Regulation. The GDPR is meant to protect personal data for individuals within in the EU.

CASL is Canada’s Anti-Spam Legislation. CASL helps protect Canadians while ensuring that businesses can continue to compete in the global marketplace.

Note that depending on the country that you own and operate your business, it’s highly recommended that you research the local email laws in your region.

✅ Take some time to read through the below resources to consider the legalities of communicating with customers and potential customers.


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