Implementation

Course content (38 lessons)

It’s time to implement what you’ve learned in this module. After you’ve written the copy and gathered the content for your abandoned cart email, pop-ups and email receipt, follow along and get set up to Optimize Your Shopify Store.

💡Build your own welcome series. You can do the email service provider of your choosing! The key is to choose one, commit to it and get it set up.

0:00
[MUSIC PLAYING] OK, so next up, I want to show you how to engineer a popup on your website. A tool I've used a lot is called Justuno, and I'm going to show you how to configure Justuno right now. So first things first, we want to install the Justuno app. So we go to the Shopify app store, search for Justuno. There we go.
0:29
We add the app, click Install, and Shopify is going to ask us to create a new account. Let's get started here. We're going to create a New Subscriber Popup-- exit intent.
0:55
Click Get Started. So in Justuno we're going to create a new popup, exit intent popup. This process is a bit cumbersome. You'll only have to do it once. You log in to Justuno and decide to create a new promotion, and then decide whether you want it on desktop and tablet, or mobile.
1:17
Ultimately you're going to want to create both because I bet your traffic is mostly on mobile these days. But we'll start with a desktop one, and we will go with this popup here, the center popup. The goal of the promotion is lead capture. We're going to want to add people to our email lists. So let's lead capture.
1:40
We will go with a standard lead capture form such as this one. We'll select the theme. And remember, in the lesson I talked about the value of exit intent instead of, for example, popping this up for all new visitors. We want to limit it to visitors who are leaving your site so that we do not interfere with purchase activity.
2:05
So we click Existing Visitors. On this screen we can edit the popup. We can add imagery or tweak the offer. For now let's just put in a hypothetical coupon, Save10Today. Of course you're going to want to make sure that's active in Shopify.
2:28
Click Save. We're going to publish that promotion. It's now live.

Implementation

Course content (38 lessons)

Overview

01 |Get Started with Email Marketing

02 |Create Your Welcome Series

03 |Optimize Your Shopify Store

04 |Grow Your Email List

05 |Measure What Matters with Email Analytics

06 |Advanced Email Strategy