Introduction to the Course

Course content (38 lessons)

Welcome!

Whether you’re brand new to email marketing or you’re here to 10x your knowledge, you’re in the right place to learn both the fundamentals and advanced practices to grow your business with email marketing.

0:03
DREW SANOCKI: Welcome to Shopify's email marketing course. I believe that to grow your email list is to you grow your business. You're going to learn why this is the case in this course. You'll also learn how to put this channel on autopilot. You might have heard of email marketing automation. Well, this is what that means automating much of your email marketing. So it makes money while you sleep. It's like having an extra employee on your team one who doesn't come in late, and focuses only on exactly what you want her to focus on.
0:32
Exactly how you want her to focus on. Like most courses, this one isn't one size fits all. You get the most value from it. If you fall into one of these three categories. First category, you're starting from scratch. You're brand new to e-commerce, and you want to set up your email marketing the right way the first time. Second category, you've made some revenue but you've hit a growth plateau. Maybe your revenue stopped growing or you've lost your enthusiasm for email marketing because it doesn't seem to be working.
1:00
And the third category, you may be taking this course because you want to explode your growth. You've tried basic email marketing strategies, and have experienced some results. But maybe you don't know why they work nor how to replicate them. In New York City, I used to live above the Fifth Avenue Delhi. Every day, I'd go in and order a hot pastrami on rye, and the guy behind the counter would say, you came to the right place my friend.
1:23
Well, it doesn't matter if you're starting a tiny drop shipping store, or you've taken over a big company. If you want to learn how to grow your business with email marketing, you've come to the right place my friend. Our goal for the course is to help you learn email marketing by doing email marketing. At the beginning of each module, I'll share an assignment that you'll learn how to complete by the end of that module. Each module fall follows the same format so you'll know what to expect each time.
1:50
You can take the course in any order you like. Each module can stand on its own but the knowledge from each lesson does build on the previous module. If you're brand new to email marketing, definitely take it in order. If you're advanced, you can focus on the final three modules. Either way, by the end of the course, you'll have an entire email marketing strategy in place. You'll know how to start and grow an email list then optimize your Shopify store and make more profits by sending the right email to the right customer at the right time.
2:21
Before moving on to the course content, I highly recommend you implement the assignments here. You'll learn how to enable your Google Analytics and your bandage check out right away. Each business and brand is different, but there are email marketing principles that you can use no matter how small or big your brand is. If you're an e-commerce, email marketing is mandatory. So you're in the right place to upgrade your skills and strategies to turn your email marketing into e-commerce gold.

Introduction to the Course

Course content (38 lessons)

Overview

01 |Get Started with Email Marketing

02 |Create Your Welcome Series

03 |Optimize Your Shopify Store

04 |Grow Your Email List

05 |Measure What Matters with Email Analytics

06 |Advanced Email Strategy