Optimizing the Receipt Email
Course content (38 lessons)
01 |Get Started with Email Marketing
02 |Create Your Welcome Series
03 |Optimize Your Shopify Store
04 |Grow Your Email List
05 |Measure What Matters with Email Analytics
06 |Advanced Email Strategy
“The receipt is the #1 most opened email, and yet most retailers just ignore that.”
The open rate for a receipt is over 70-90% compared to the average 20% for a regular broadcast email campaign. In this lesson you’ll learn how to optimize the receipt for more sales and loyal customers.
The four strategies at a glance:
- Ask the customer to join your community.
- You can offer a discount code or free shipping for a future purchase within a limited time frame.
- Encourage them to share the good news!
- If you have any special promotions coming up for holidays or for their birthday, tell them to mark their calendar for upcoming discounts and promotions.
✅ Hatch your plan to optimize your receipt. Gather or create the content and images. In the next lesson, Implementation, you’ll start optimizing your email marketing with this strategy.