[MUSIC PLAYING] Google Analytics is a free analytics tool created by Google that helps you analyze activity on your website. Take my advice, cozy up to Google Analytics. Date it for a while. Leave your toothbrush at its house. I want you to have a long-term relationship with this platform. The more data you have, the better marketing decisions you can make. This is especially true when it comes to email marketing. So for this assignment, you'll need to open your Shopify store and you'll need a Gmail account.
Once you have both, it will take less than five minutes to connect Google Analytics to your Shopify store. The first step is to open a Gmail account. If you don't have a Gmail account, there's a link in the description for how to create one. I'm starting with a new Gmail account to set this up. Ultimately, you'll want to use something like G Suite to power your business, your docs, your spreadsheets. It gives you a nice brand friendly email account for your own business.
Though for now, we'll use a free Gmail account. Once up and running with the email account, go to google.com/analytics. So here we are at google.com/analytics. You click the Start For Free button. And you're going to want to log in with your email address. [KEYBOARD KEYS CLICKING] And we go up here to the upper right, click Sign Up.
And we'll give our account a name. [KEYBOARD KEYS CLICKING] My new store. Website; mystore.com. Choose an industry; we are selling beauty and fitness products today. And get the tracking ID. You have to sign up here, accept the terms.
Here is your Google Analytics global site tag. You want to copy this site tag, copy, and then go into your Shopify admin. So here's the Shopify admin. I go from Home down to Sales Channels Online Store. And then I click into the preferences section.
Scroll down, you're going to see a Google Analytics section. And this is where you paste your Google Analytics tag right in, like that. See it here in the window. Click Save. And you now see-- you should see this UA number right here, which is the number of your Google Analytics account.
One final thing I recommend is activating the Enhanced Ecommerce functionality. That will allow Google Analytics to track things like your product data and your promotional data. So you activate that, click Save. And then once you've done that in Shopify, you want to do it in Google Analytics. So we go back to Google Analytics.
You click out of this section here. And under the View menu, scroll down to Ecommerce settings. And just toggle this button. And that enables your Enhanced Ecommerce Reporting, click Save, and now you're setup. OK, now I'm going to show you a live Google Analytics account.
And I'm going to show you where I track my revenue and my email. So in Google Analytics, over on the left-hand side, you look under the acquisition section that shows you all your acquisition channels. And under All Traffic, there is a channel's report. The channel's report shows you all your top marketing channels by last touch attribution.
You see here Organic Search, Paid, Direct. And here's email number five. You scroll all the way over to the right, and it shows you the amount of revenue coming in from that email channel. And, really, all other metrics around email. So the number of users on your site via email, bounce rate via email, conversion rate from your email, and, ultimately, the transactions and revenue from your email account.
So now you're all set up. I'm going to be teaching you how to use Google Analytics strategically when you get to module five. In your Shopify account, you'll also notice many of these metrics are integrated directly inside the app so you can keep track there too. So for now you're good to go, and ready to get started in the course.