Tactics That Don’t Scale

“Do things that don’t scale.”

Entrepreneurs are obsessed with how to 10x everything with the least amount of money and time spent. In this lesson you’ll learn how trying tactics that don’t scale can add real value to your business by making more personal connections with your customers.

The three tactics that don’t scale at a glance:

  1. Collect emails in person.
  2. Add an insert into each shipment you send out that includes instructions.
  3. Leveraging partnerships

Resources:

  • App recommendation | PostPilot: Automatically send personalized, profitable postcard campaigns

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