Tactics That Don’t Scale
Course content (38 lessons)
01 |Get Started with Email Marketing
02 |Create Your Welcome Series
03 |Optimize Your Shopify Store
04 |Grow Your Email List
05 |Measure What Matters with Email Analytics
06 |Advanced Email Strategy
“Do things that don’t scale.”
Entrepreneurs are obsessed with how to 10x everything with the least amount of money and time spent. In this lesson you’ll learn how trying tactics that don’t scale can add real value to your business by making more personal connections with your customers.
The three tactics that don’t scale at a glance:
- Collect emails in person.
- Add an insert into each shipment you send out that includes instructions.
- Leveraging partnerships
- App recommendation | PostPilot: Automatically send personalized, profitable postcard campaigns