3 Creative Strategies for Retargeting
Course content (26 lessons)
02 |Product Page Retargeting
03 |Collections & Homepage Retargeting
04 |Shopping Cart Retargeting with Dynamic Product Ads (DPA)
05 |Loyalty Campaigns
Homepage and collection page retargeting are an effective way to convert visitors to customers.
5 Reasons why they’re effective:
- Remind potential customers you exist
- Build trust by letting potential customers know other customers love buying from you (“social proof”)
- Affirm brand affinity
- Show off your products and compel them to click
- You can provide a strong call to action
✅ Watch the video to learn more about effective creative strategies for retargeting, and get inspiration for your own ads with the examples below.
- GOAL: Remind potential customers you exist (first image is the collection page, followed by the ad)
- GOAL: Build trust with potential customers