What is homepage/collection page retargeting?

Course content (26 lessons)

Welcome to Module 2!

In this module you’ll discover why collections and homepage retargeting is one of the most effective ways to target potential customers with your ads and how to set up your campaign.

✅ Watch and learn how collections and homepage retargeting how it works.

[MUSIC PLAYING] We're going one level colder. What I mean by that is the people who visited your home page and your collections, they're not as hot. They're not as interested. They're not quite as valuable to you as a business owner as people who saw a product. But that doesn't mean that you don't want to communicate with them. These folks were interested enough to visit your site, to check out one of your collections. And so we want to remind them that we exist.
We want to just be in front of them and say, hey, we're still here. Check us out. The way that we do the creative is a little bit different. And in general, getting someone who visited a home page or a collection page to come back is about twice as expensive as getting someone to who visited the product page to come back, which is why we start with products, because it's more profitable and easier to setup. However, we want to do home page and collection page just so we're covering the spectrum of everyone who's engaged with us in any way.
Now the creative that we use, the ads that we put in front of them, are slightly different, because they weren't as interested. So we're not as focused on the products. So in the next video, I'm actually going to show you the creatives that we use to get people who visit our home page and our collection page back to our store. They're pretty sweet. I can't wait to show you. Let's hop in and look at 'em. [MUSIC PLAYING]

What is homepage/collection page retargeting?

Course content (26 lessons)

Overview

01 |Facebook Marketing Set-Up

02 |Product Page Retargeting

03 |Collections & Homepage Retargeting

04 |Shopping Cart Retargeting with Dynamic Product Ads (DPA)

05 |Loyalty Campaigns

06 |Reviewing Performance