Introduction + What is Product Market Fit?

Course content (8 lessons)

Welcome to the course! In this course, you'll discover the entire decision making process of deciding what to sell, and how to get your product made with limited resources, so you can easily find product market fit and grow a profitable business.

[MUSIC PLAYING] Hi. My name is Salema, and I'm going to be talking to you about finding product market fit. I've spent the past three years starting and building Samara a DTC sustainable fashion brand focusing on products that make the world better in some way. DTC means Direct to Consumer. I started Samara WITH just $500 and a production run of 10 bags which all sold out overnight.
Finding product market fit was one of the reasons we've been able to generate close to five million in revenue by selling over 150,000 products in the past three years, and all of that without any outside capital or investors. As you can imagine, I've learned a ton and continue learning every single day. And now I'm so excited and honored to share some of my biggest lessons and takeaways with you.
In this course, I will be taking you through the decision making process of deciding what to sell and how to get your product made with limited resources. So you can easily find product market fit and also how when you found it. I'll be talking to you about the continuous feedback loop iteration and constant evolution. We'll also go into things like smaller and MOQs and negotiating that with your supplier.
MOQ means minimum order quantity. We'll go into negotiating smaller MOQs with your supplier and being scrappy as you launch your business so that you're always testing for a product market fit as fast as you can with as little resources. I'll then share with you how we've used feedback to build every part of our brand, and how we involve our customers in literally every major product decision.
We'll talk about unit economics and growth once you've found product market fit, and how to ensure you're always finding product market fit in an environment that's constantly changing. In this course, you're going to be hearing me say product market fit or PMF quite a bit. Product market fit is when the product that you're offering is exactly what the market wants, and you know that because you can profitably sell and you can profitably scale.
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Introduction + What is Product Market Fit?

Course content (8 lessons)

Introduction: Finding Product Market Fit

01 |Module 1: Deciding What To Sell

02 |Module 2: Getting Your First Product Made

03 |Module 3: Start Selling

04 |Module 4: How to Know You've Found Product Market Fit

05 |Module 5: What's Next?

06 |Module 6: Improving the World

07 |Module 7: Grow Profitably and Create Impact