What are Display Ads?

Welcome to Module 2! In this module you’ll learn what display ads are and how to create your own display ads.

Display Ads increase awareness around your product or service by advertising on sites in the Google Display Network.  

So what is the Google Display network?

Google’s Display Network gives you the option to reach people outside of Google’s search engine results. You’ll see Google display ads on the top of a website, sidebar or even throughout the content itself.

For example:

If you visit an ecommerce store, then noticed their ads are popping up other websites you visit, it’s because they’re advertising within the Google Display network. Below you see an ad for Helix DNA kits being advertised on ad space on Engadget (a news and technology review site).

✅ Watch and learn the value of display ads for your business. 

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