Lesson 1: Creating an amazing experience for first-time visitors

When you enter a brick-and-mortar store, the first thing you do is orient yourself with your surroundings so you can find what you came to purchase. The same holds true for people who come to your Shopify store for the first time.

By understanding the difference between how your first-time visitors experience your store and your repeat customers’ experience, you can find ways to optimize for both audiences. In this lesson we’ll explore tools like heatmaps and session recordings to get a visual understanding of the parts of your store that visitors are engaging with most and what areas have little engagement.