Lesson 1: Find out whether or not people are seeing your products and content
Course content (10 lessons)
01 |Module 1: Ways to Discover What Visitors Want to See
02 |Module 2: If they Don’t See It, They Can’t Buy It
03 |Module 3: Stop ‘Em in their Tracks Before they Abandon their Cart
04 |Module 4: Newbie and VIP Visitors: Understand Both to Grow Sales
Traditional analytics tools like Google Analytics can be helpful when it comes to seeing how long people are staying on various pages of your website. But where these traditional analytics tools fall short is being able to tell you what they’re doing once they’re on your page.
In this lesson, we’ll discuss how to determine if you’re placing your higher margin products at a point on the page where your visitors are seeing them and if not, how you can rearrange your product placement so those high margin products get seen. Through the use of tools like scroll and mouse movement heatmaps, you can figure out where people are focusing most on your site and spot opportunities to showcase your highest performing inventory.