Lesson 1: Refine your inventory and marketing by uncovering visitor interests

Lesson 1: Refine your inventory and marketing by uncovering visitor interests

Visitors coming from different traffic sources, whether it’s Facebook, Instagram, Google PPC or display advertising, can behave differently once they get to your store.

In this lesson, we’ll take you through tools you can use to understand how visitors from different traffic sources behave differently once they get to your store.

For example, you can use a heatmap to give you some insight into what a specific audience, such as people who come to your store from your Instagram campaigns, like most in your product inventory. Heatmaps, which are visual representations of what people are engaging with most on your site, can be helpful when it comes to understanding what parts of your store resonate with visitors from different traffic sources. You can use this information to inform your marketing campaigns for those different sources.

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