Lesson 1: See why visitors who are likely to purchase leave your store

Many factors can contribute to cart abandonment. On average, 75% of carts get abandoned. Root causes of abandonment are often fear about ambiguous information - things like surprise shipping charges once an item is added to their cart or a confusing return policy.

In this lesson, we’ll focus on what people are doing who have a high intent to purchase but may still be abandoning their cart. Whether you’re seeing people revisiting your shipping policies after they’ve added items to cart or whether they’re lingering on the pricing section because it’s not displaying in their local currency, addressing cart abandonment issues can make it that much more likely a visitor will convert.