Lesson 2: Engage with your customers in real time to find opportunities to grow sales

Lesson 2: Engage with your customers in real time to find opportunities to grow sales

This lesson is about understanding how to help your visitors when they need it most. In earlier lessons we talked about what people were doing when they were previously on your site. In this lesson we’ll talk about what to do when people are on your site now.

For first time visitors, being there to answer their questions with live chat can make a huge difference in their likeliness to convert. Another great way to gain a better understanding of your customers and improve their experience is by asking them what they’re most interested in through on-site surveys.

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