How to Assess and Optimize Google Smart Shopping Campaigns

14 mins • 4 lessons

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Smart Shopping campaigns help you put your products in front of shoppers who are looking for what you offer on Google -- whether they’re at home, on their mobile device or in your store. Once your campaign has been up and running for at least 14 days, it’s important to monitor your performance and make adjustments.

In this course, Justin Szabo from Slicedbread Digital Marketing will show you how to analyze your campaign data and identify areas for improvement through the Google channel app. He’ll walk you through the best practices his team uses to get the most out of their Smart Shopping campaigns, like optimizing Shopping feeds and updating landing pages.

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  • How to assess your Google Smart Shopping campaign for performance
  • How to optimize your Google Smart Shopping campaign

About the instructor

Justin Szabo

Partner, Slicedbread

Justin Szabo has been in the digital marketing game for over a decade. Most of his time is spent co-owning and running a highly successful digital marketing agency in Los Angeles called Slicedbread. When he’s not forging innovative digital solutions for some of the biggest brands in eCommerce, he’s forging dinner for his 4 children and wife just outside of Philadelphia. Recently, he also acquired a revolutionary software company called CompanionLabs which he also co-owns… you know… in his spare time.

Introduction to the Course

01 |Module 1: Assessing Your Google Smart Shopping Campaign Performance

02 |Module 2: Optimizing Your Google Smart Shopping Campaigns

03 |Module 3: Google Shopping Feed Optimization