How to Brand and Sell a Winning Product

35 mins • 13 lessons

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In this free course, learn how Mike D. of Mike D.'s BBQ created his infamous brand from scratch and how he markets it to the masses. In this course you'll also receive Mike's marketing plan to reach your short-term sales goals and his yearly business plan template to reach your long-term sales goals! You may recognize Mike D as one of the featured entrepreneurs on the Discovery Channel's #IQuit series.

  • How to create a marketing plan to reach short-term sales goals
  • How to create a yearly business plan to reach long-term sales goals
  • How to create refine and update your brand to reach a national or global audience
  • How to activate two new marketing channels (or reactivates channels they haven’t been using in awhile) and consistently uses the channels
  • How to find an accountability partner for a mastermind group

About the instructor

Michael De Los Santos

CEO of Mike D.'s BBQ

My name is Michael De Los Santos or Mike D hence the name. Mike D's BBQ is an award winning line of signature BBQ sauces and all-purpose dry rubs. Our sauces are a twist on the traditional BBQ sauce with some unique seasonings and spice levels. A core ingredient of our BIG Sauce is our all-purpose dry rub which is great with beef, pork, any bird, or vegetable. Our Sweet and Spicy rub is the heart of our Spicy BBQ Sauce. Whether you are in your kitchen, backyard grilling, or smoking our sauces and rubs are the perfect flavor compliment by not overpowering the natural flavor of the meat or vegetables. You may have also seen me featured on the "I Quit" show on the Discovery Channel.