Making Sales from Discovery to Checkout

Course content (8 lessons)

Welcome to the course! To get started, in this video, we’ll cover each of Instagram’s shoppable features and how you can make sales from every corner of the platform.

0:05
Hey, everyone. I’m Taylor Lauren, and I am so excited to help you make more money from Instagram. I’ve been building brands on social media for over a decade and one of my favorite things about Instagram is that it’s basically like a rocket ship for small businesses. It’s incredibly powerful and free platform that not only helps you grow a brand and a loyal following.
0:27
But you can also make some serious sales from it too. You might know me as Taylor from labor. The number one Instagram marketing platform that helps you plan your feed schedule post and grow your account. Our popular newsletter blog and Instagram courses have made us known as the go to source for Instagram marketing and education. And today, we are going to dive deep into the features
0:48
tools and strategies that you need to sell on Instagram. Instagram is the perfect place to find new customers. Educate your audience about your products move the bottom line and honestly have some fun while we’re doing that. But depending on your audience and your product line. It’s important that you find the Instagram shopping feature that works best for you.
1:08
So that’s why today I’m going to be sharing with you my Instagram sales framework from optimizing your profile to analyzing your sales efforts. I’ll walk you through each step in building a high converting sales focused Instagram strategy. So are you ready, let’s jump right in.
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Instagram’s transformation from a simple photo sharing app into a full scale sales channel has been progressing for quite some time now. But with the global release of Instagram shopping for both feed posts and Instagram stories along with their recent additions of Instagram checked out shopping from creators and our shopping
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it seems like Instagram is very invested in becoming a shopping app. This is obviously a huge deal for businesses that sell products or services online before Instagram rolled up product tags for posts and stories businesses only had two options for generating traffic from Instagram the link in your bio And then if you have over 10,000 followers
2:10
you could add swipe up links into your Instagram stories and those are both really good options. The link in your Instagram bio is still extremely valuable. You can use it to drive traffic to your website to your product pages or help your followers find out more about your services. But it’s Instagram shopping specific features that have made the biggest impact for both brands and shoppers
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because they essentially close the gap between product discovery and purchase on the app. A follower can view your story announcing a new product visit your profile. Click on the shopping tab in your feed Find the product they’re looking for. And then checkout all without ever leaving the Instagram app. Luckily it’s super easy to get started with Instagram shopping
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for businesses taking the product. It’s as simple as taking a person in a post. And for shoppers shopping post get rid of the guesswork and allow for quick and easy purchases. In this course, we’re going to cover each of Instagram Shelbyville features and how you can make sales from every corner of the platform. But before you move on. I’d like to pause and write down a few questions
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to answer about your own business. What are your sales goals for Instagram in 2020. How do Instagram’s new features fit into your current sales cycle. What are the first steps that your followers will need to move down the funnel and make a purchase. While there’s a ton of new options for converting followers into customers in 2020 it’s
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important that you choose the tools that make the most sense for your business by taking the time to work through your goals and analyze your current sales funnel. You’ll be able to choose the best strategies to start converting your followers into customers.

Pause and answer the following questions:

What are your sales goals for Instagram in 2020?
How do Instagram’s new features fit into your current sales cycle?
What are the first steps your followers will need to move down the funnel and make a purchase?

Making Sales from Discovery to Checkout

Course content (8 lessons)

How to Make Money on Instagram

01 |Open Your Instagram for Business

02 |Convert Your Followers into Customers