So far we’ve talked about Instagram shopping features how to make sales from your feed stories and profile and giving you tips for building a successful Instagram sales strategy. Now let’s take a step back and look at how you can optimize your Instagram profile as a whole, these days more and more people are turning to Instagram over Google when
they want to search for a business or product. So because of this, I like to think of your Instagram profile like the home page of your web site. The main goal of your profile should be to convert a casual visitor into a follower. Once they follow you they will mostly be interacting with your content through their posts or their stories feed. And they’re not going to really be coming back
to visit your profile all of the time. So again, the main goal of your profile should be to educate new visitors about your business. It should be obvious what your brand and your business is all about. And this is also an opportunity to make sales from Instagram users that are even following you. Yet at the end of the day, if your profile looks unattractive and sloppy.
It’s going to be a lot harder to convince people to make a purchase. But on the other hand, if your Instagram profile pic your bio and your highlight covers are all on point people can really understand what products you’re selling and they’re intrigued to click, scroll or tap into your products. Then they’re going to be a lot more likely to hit that buy button.
So here are some tips. Step number one, make sure your profile picture is on brand while picking an Instagram profile picture might seem like a super simple task. You want to make sure that you’re really nailing the shots. So that you can always leave a great first impression of your business on Instagram. You might want to consider using your logo
or a shortened version of your logo as your profile picture. This can help with long term brand recognition and will ensure that everyone who lands in your profile is quickly introduced to your logo and your branding. Step number two right. Killer Instagram bio. Now this is probably pretty hard for most people, but your Instagram bio is your business card profile
and web site all wrapped up in one. So it’s really important to make sure that it’s properly optimized on a basic level your Instagram bio should explain what your business is and what you do. But it’s also a good idea to focus your Instagram bio copy on how you help or inspire your ideal followers. Making it more about them than it is about you.
Think about how you can use the 150 characters in your Instagram bio to write copy that tracks prospective clients and customers, people who are the most likely to make a purchase. Here are some strategies. First, use the name field to share your top targeted keywords. Did you know that the name field in your bio
is totally separate from New User name or that the words you use in your name field are actually the only things that are searchable on Instagram. When updating your name field try to think about the keywords that your followers would be searching for on Instagram. Maybe it’s your business niche or the products that you sell. So once you find the right keywords
you can put them into your name field to improve your accounts discoverability and I should mention that it’s only the name field and not the bio that’s searchable. Second, you’re going to want to take any related accounts you might have or add your brand and hashtag into your Instagram bio because of a kind of recent update. When you include a hashtag or the at sign in your bio
it actually becomes a clickable link that will lead visitors to either the hashtag or that profile. This is a great opportunity to promote your brand and your campaign hashtags. So for example, if you create a hashtag to promote a new product launch you could feature that hashtag in your Instagram bios so that when people click through, they’ll find all the posts and stories that were published
using that hashtag. Third is you want to add a call to action to your Instagram bio. We already touched on this a little bit, but if you’re using the link in your bio to make sales. It’s really important to include a call to action to tell users what’s in it for them if they click your link. Let’s take verb coffee, for example. They include a one liner before the link in their bio
asking users to shop our posts but you can also use your call to action to highlight a new campaign. For example, if you just launch a new collection or you have an ongoing sales. However you decide to style up your CTA. It’s a great asset to your bio. If you’re looking to drive even more traffic to your site.
Fourth ad your contact details to your Instagram bio. If you’re a retailer that has a physical store it makes sense to include your email address, phone number physical address and your hours of operation. A great example of this comes from the San Francisco based anime. They include a clickable link to their store location and their bio to help improve foot traffic in their brick
and mortar locations. Step number three use Instagram stories highlights Instagram stories highlights are and include tool for businesses to showcase and promote their brand. Oh boy we have a lot of tips on this one for you. Your highlights live. Front and center on your profile. So they’re perfect for helping new visitors discover what your company is all about.
In just a few taps. And just like your Instagram bio it’s worth spending time planning and strategizing how to use them to your advantage. If you’re not sure what categories of highlights that you should have. Let’s take a look at the pages you have on your web site. For example, you might have an About page a frequently asked questions or shipping page. And then the categories of products
that you have those all make for good highlights. For example, of your fashion brand. You can use your Instagram stories highlights to create separate highlights for seasonal collections new arrivals or to share sales and other promotions. The New York based streetwear brand kith women uses Instagram stories highlights to showcase its product collections, including activewear work where collegiate
and more likewise glossy uses Instagram stories to feature specific products like halo scope throughout the highlight glossy includes swipe uplinks to drive traffic to their online store where people can actually buy the product, but it doesn’t have to just be all about the sales. You can also use your Instagram stories highlights to educate your audience with helpful tutorials
tips and tricks. So we do this on leaders Instagram account where we create different highlights to educate our audience on the topics that matter most to someone else. So keep in mind is your highlights covers it’s really important that your covers match your overall brand aesthetic. It can help make your profile feel a lot more cohesive professional,
and it may feel like a little bit glam. So consider how your brand colors, fonts design trademarks can be incorporated into your highlight covers optimizing your Instagram profile is a crucial step towards converting your followers into customers. So before maybe not in this course, I challenge you to kind of rev your own Instagram audit an Instagram audit is an opportunity
to ensure that your Instagram account is aligned with your business goals and that all the effort that you’re putting in is actually helping your bottom line by using the steps that we shared in this video, you can give your profile a little bit of a refresh and make sure that you’re set up for sale success.