Lesson 1: Conversion Rate Testing
Course content (7 lessons)
Introduction: The Curious Case of Berni the Sheepadoodle
01 |Module 1: Quantitative Research with Shopify Analytics
02 |Module 2: Quantitative Research with 3rd Party Analytics
03 |Module 3: Qualitative Research with Surveys
04 |Module 4: Technical Research - SEO for CRO
05 |Module 5: Conversion Rate Testing
06 |Conclusion: Berni the Sheepadoodle CASE SOLVED!
How many times have you tried to increase your conversion rate, but failed? You know where the issue is and you try to fix it, but your conversion rate still doesn’t go up? Of course, there must be something you’re not getting right. Is it because you’re trying not testing? When you make a change are you testing a few different versions?
WHAT YOU’LL LEARN: * Tools to use - Using Google Optimize * Setting up an experiment with Google Optimize