Lesson 1: Quantitative Research with 3rd Party Analytics
Course content (7 lessons)
Introduction: The Curious Case of Berni the Sheepadoodle
01 |Module 1: Quantitative Research with Shopify Analytics
02 |Module 2: Quantitative Research with 3rd Party Analytics
03 |Module 3: Qualitative Research with Surveys
04 |Module 4: Technical Research - SEO for CRO
05 |Module 5: Conversion Rate Testing
06 |Conclusion: Berni the Sheepadoodle CASE SOLVED!
Module 2 will cover using 3rd party analytics to further refine and query your store data. Analytics tools show us what customers are doing, the impact of your widgets, features, apps, plugins and pages, and where your store is leaking money.
WHAT YOU WILL LEARN * The power of goal setting in Google Analytics * Metrics and reports that are essential for Shopify merchants