Lesson 1: Quantitative Research with 3rd Party Analytics

Lesson 1: Quantitative Research with 3rd Party Analytics

Course content (7 lessons)

Introduction: The Curious Case of Berni the Sheepadoodle

01 |Module 1: Quantitative Research with Shopify Analytics

02 |Module 2: Quantitative Research with 3rd Party Analytics

03 |Module 3: Qualitative Research with Surveys

04 |Module 4: Technical Research - SEO for CRO

05 |Module 5: Conversion Rate Testing

06 |Conclusion: Berni the Sheepadoodle CASE SOLVED!

Module 2 will cover using 3rd party analytics to further refine and query your store data. Analytics tools show us what customers are doing, the impact of your widgets, features, apps, plugins and pages, and where your store is leaking money.

WHAT YOU WILL LEARN

  • The power of goal setting in Google Analytics
  • Metrics and reports that are essential for Shopify merchants

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