Course content (14 lessons)
Module 1: Overview
01 |Module 2: Optimizing transactional emails
02 |Module 3: Following up every purchase
03 |Module 4: Utilizing customer data for targeted flows
Educational emails help customers get the most out of their purchase. Learn how to also use these emails to keep your customers engaged and encourage them to come back to make additional purchases.
George also walks you through examples from different brands and what makes their educational emails so effective.