Lesson 1: How to Create a Partner in the Brand

“If you get an influencer who truly believes in the product and they are a great partner, you can be unstoppable.” When Daymond was building his sportswear company, FUBU, he unexpectedly brought on an influencer named LL Cool J, who became a partner and true champion of the business. In this lesson, discover the qualities of an effective partner (and warning signs of an ineffective partner) and the value an aligned influencer can bring to your company.

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