Lesson 1: How to Create a Partner in the Brand
Course content (6 lessons)
Module 1: How to Get Started with Influencer Marketing
01 |Module 2: How to Find Your Brand Evangelist
02 |Module 3: Take Charge of your Marketing Destiny
“If you get an influencer who truly believes in the product and they are a great partner, you can be unstoppable.” When Daymond was building his sportswear company, FUBU, he unexpectedly brought on an influencer named LL Cool J, who became a partner and true champion of the business. In this lesson, discover the qualities of an effective partner (and warning signs of an ineffective partner) and the value an aligned influencer can bring to your company.