Lesson 2: When an Influencer Doesn't Like a Product or Vision for the Company
Course content (6 lessons)
Module 1: How to Get Started with Influencer Marketing
01 |Module 2: How to Find Your Brand Evangelist
02 |Module 3: Take Charge of your Marketing Destiny
“I really can’t wear your product.”
This is something a founder does not want to hear from a partner in their brand. Though this is exactly what Daymond heard from his key influencer, LL Cool J (aka L) at one point during the growth of his company.
In this lesson, Daymond explains the valuable lesson he learned by listening to LL Cool J that helped him evolve his designs and products while growing FUBU.