Hi I'm binge valley founder and CEO. The number one reviewed sales app for Shopify. Hundreds of thousands of stores use privy to build their email list and sell more online. Our platform includes conversion tools email marketing and text marketing for Shopify stores. We've helped drive over $4 billion in online sales for our merchants and today I'm going to teach you the science of email growth to kick things off.
It's important to understand why email is such an important part of growing an e-commerce business. Here's a secret about e-commerce. Most visitors to your store will never return. Yes even if you pay for super duper targeted traffic using ads the most likely not come back in the proof is in the pudding. Typical conversion rates are two maybe 3% of all traffic on your store.
So rather than bring them to your store and hope they purchase or remember to come back. Building an email list from your traffic is a great way to continue the conversation after they've left your site. The email inbox lets you educate those interested visitors and bring them back to purchase for the first time and then again and again and again. Once you've properly built an email relationship with a potential customer no one can take that away from you.
Your email list is not subject to algorithms on Google or social media feeds. There are no gatekeepers in the email marketing so long as you respect the email relationships you're building. According to data across all stores they use privacy. We've seen that every email contact you collect is worth 16 bucks. No not every one of them makes a purchase but the average revenue across all your contacts is 16 bucks.
Once again to drive that home for every contact you add to your email list you can expect to generate an additional $16 in sales. If you pass a strong list growth program with a strong email marketing program. You've got a great foundation for an e-commerce store.