Today I want to introduce you to this simple framework that we use at privy to help all our Shopify stores grow their email as we call it. Bomb bomb bomb the Privy framework for email list grow in the privacy framework is all about understanding the who, what, and when. Of your website traffic that way when you design and publish a form on your site. You can be thoughtful about showing it to the right group of visitors based on what you know about them so let's get into it first.
Think back to that visitor journey. Is this visitor new to your website. How far along are they in the visitor journey. Are they here for the first time or have they purchased before. Luckily technology will answer these questions for you but thinking about different audiences that are common will help you craft more relevant forms. Next is the web. What specific action did the visitor take that shows interest and should prompt the form to load.
Is it based on how long they've been on the site. Or if they scroll a certain way down or if it looks like they're about to exit the site. I bet you've never thought this deeply about website traffic. We found these simple questions have really informed privy merchants in their success converting over 500 million email subscribers. Lastly, the what content or offer should you put in front this person based on who they are.
Are they joining your email list or are they registering for a specific offer. We'll come back to this in module 3 to help you understand what content works well in your email capture forms so that covers the framework at the highest level. It's about the who, what, and when. Let's move on to module 2 to dig a bit deeper into each step starting with the who your audience.