A brief introduction to Google Analytics
Course content (12 lessons)
Module 1: Google Analytics: What is it and how do I set it up?
01 |Module 2: Exploring the data and finding insights
02 |Module 3: Advanced techniques and customizations
In this lesson, we take a look at what Google Analytics is and what it can do for us.
This includes: * How many people visit my website? * Where do my visitors live? * What websites send traffic to my website? * What marketing campaigns drive the most traffic to my website? * Which pages on my website are the most popular? * How many visitors have I converted into leads or customers? * Where did my converting visitors come from and go on my website? * How can I improve my website's speed? * What blog content do my visitors like the most?