Skip to content

Introduction to Google Analytics

How to uncover insights

Introduction to Google Analytics

How to uncover insights

Course content (12 lessons)

Module 1: Google Analytics: What is it and how do I set it up?

Introduction 0:40

A brief introduction to Google Analytics 0:52

Setting up your account4:25

Creating views and filters5:17

01 |Module 2: Exploring the data and finding insights

Introduction0:42

Digging into the reports 9:22

Digging into the reports (part two)8:50

How to uncover insights4:48

How to set-up goals and funnels 6:15

02 |Module 3: Advanced techniques and customizations

Introduction0:51

Customization: dashboards, alerts, and reports6:29

Advanced features for even more insights6:37

Module 1: Google Analytics: What is it and how do I set it up?

Introduction 0:40

A brief introduction to Google Analytics 0:52

Setting up your account4:25

Creating views and filters5:17

01 |Module 2: Exploring the data and finding insights

Introduction0:42

Digging into the reports 9:22

Digging into the reports (part two)8:50

How to uncover insights4:48

How to set-up goals and funnels 6:15

02 |Module 3: Advanced techniques and customizations

Introduction0:51

Customization: dashboards, alerts, and reports6:29

Advanced features for even more insights6:37

Now that we have a pretty good understanding of where everything is, we can take a deeper dive into the different reporting features. Key highlights: * Learn the difference between metrics and dimensions * How to use the date picker, comparisons * Segmenting users and behaviors

Using the date picker makes it easy to compare different time frames to measure your progress. Although helpful, not all metrics are created equal. Here’s why bounce rate and time on page can be a little misleading.