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Introduction to Google Analytics

Introduction

Introduction to Google Analytics

Introduction

Course content (12 lessons)

Module 1: Google Analytics: What is it and how do I set it up?

Introduction 0:40

A brief introduction to Google Analytics 0:52

Setting up your account4:25

Creating views and filters5:17

01 |Module 2: Exploring the data and finding insights

Introduction0:42

Digging into the reports 9:22

Digging into the reports (part two)8:50

How to uncover insights4:48

How to set-up goals and funnels 6:15

02 |Module 3: Advanced techniques and customizations

Introduction0:51

Customization: dashboards, alerts, and reports6:29

Advanced features for even more insights6:37

Module 1: Google Analytics: What is it and how do I set it up?

Introduction 0:40

A brief introduction to Google Analytics 0:52

Setting up your account4:25

Creating views and filters5:17

01 |Module 2: Exploring the data and finding insights

Introduction0:42

Digging into the reports 9:22

Digging into the reports (part two)8:50

How to uncover insights4:48

How to set-up goals and funnels 6:15

02 |Module 3: Advanced techniques and customizations

Introduction0:51

Customization: dashboards, alerts, and reports6:29

Advanced features for even more insights6:37

Welcome to Module 2! In this module you'll discover what people are looking at on your website and which marketing channels are the most effective.

[MUSIC PLAYING] Welcome to module 2 of our Google Analytics course. It's time to start exploring the data and looking for meaningful insights in our reporting. In these lessons, you'll discover what people are actually looking for on your website, as well as get a better understanding of what marketing channels are driving the most growth. I'm also going to show you how to explore the e-commerce reporting and get a better understanding of how to set up and implement goals and funnels to help you measure success.
So let's get going. [MUSIC PLAYING]