Packaging Styles

Course content (9 lessons)

Welcome to Packaging 101! To kickstart the course, you’re going to discover the ins and outs of packaging styles.

You will also learn:

How to analyze and optimize packaging costs
How to create and choose the perfect package for your business
New ways to create successful packaging

Let’s get started!

0:08
Custom branded packaging may not always make the most sense. Right out the gate. So let’s break it down. You’ve got free dollars and cents. If you live in the US simply go to your local post office you can get free packaging from the USPS from boxes to envelopes to different kinds of mailers. You’re only paying for the postage but you can’t have any branding on these come from there.
0:31
You can move on to unbranded packaging. This also can be boxes like these mailers made of paper and ideally recycled slash recyclable plastic. You have the freedom to use any carrier you want to ship your product like USPS FedEx. So on. And also the freedom to stamp your logo on their ad stickers or branded tape and tissue paper. All this will get you under $1. Next, you can graduate to custom branded packaging
0:53
and depending on how many you need there are several options for you at this stage. Branded mailers and shippers bags cartons and rigid boxes the last two can’t be shipped on their own and would need to go in a mailer shipper or back. Let’s focus on the packages you can ship your product in and what the quantities are. Branded boxes and you can order as few as 10 and are really perfect for any type of business
1:14
4 bags sometimes you’d be lucky to get as few as 10,000 custom bags and they’d be best for shipping softer products like apparel, as other items may not be protected in the bag and might actually puncture through. These are the cheapest to ship sure but not the most sustainable route even the ones made from corn or whatever paper is still
1:34
King or queen or both branded packaging is a decision you can make based on where you are in your business. Can you afford 6% to 8% of your product costs for packaging. Are you tired of hand stamping or placing stickers on your boxes. Make the jump to branded packaging.

Packaging Styles

Course content (9 lessons)

Packaging Tiers

01 |Sustainability & Shipping

02 |Customer Loyalty and Revenue Secrets

03 |Conclusion

You will also learn: