Homepage Content & Messaging

Course content (12 lessons)

You only have a few seconds to capture your potential customer’s interest and to help them orient themselves to your site. In this lesson you’ll learn how to create compelling and clear homepage content.

0:04
Can a new visitor tell exactly what it is you sell and why it’s right for them to often I end up on a website and they just don’t get it. What is your business about and why should we care. You only have a few seconds to capture your potential customers interest and to help them orient themselves to your site. To do this the text and photos on home page should be compelling and clear and you want to think about the path you’d like people
0:24
to take from your home page. Once they land there. Where do you want them to go next. What do you want to draw their attention to most. The main area on your home page. Beneath the navigation is the best spot to grab your visitor’s attention and show them where to go. Whatever your main goal is with your website. Use this main space to direct people right to it. You want to use the rest of the page. Direct visitors towards your next priority goals.
0:45
This could include featured bestselling or new items your mailing list your blog maybe custom reviews or photos welcome text press mentions news and events. Consider your particular goals and your particular customer not what you see other sites doing. Then use the home page to direct your visitor’s attention, where
1:05
you most like it to go. I’d love to show you a website that my team and I worked on for Kate Ryan’s skincare. This is Kate Ryan’s skin care. And it’s a great example of purposely guiding a new customer through your web site. You’ll see that on the top left, we have the About Us. And the skin care blog links.
1:26
This is a nice way to let people know who they’re shopping from without getting all involved in the shop links down below, you’ll see on the right here they have a link that says New here. Start here. And this is a great way for new customers to figure out a skincare regimen that’s going to work for them. The main goal area here we have a beautiful photo of their products and use.
1:46
And you’ll see that they describe their customer here and how the brand solves their problem, which is a really smart way to talk to a potential customer in the shop skin care button is big and bold and easy to find if people do want more information and scroll down, you’ll see the Kate Ryan shares three really important things about their business that are quick and easy to read with a little icon and again,
2:08
a call to action with a button to shop their best selling products as we go down. They still continue talking to their customer in a friendly way and provide other ways to enter into the site and start shopping then below that, we have testimonials with a picture and a name, which is a great way for people to feel that real people are
2:28
really out there buying this product loving it and it makes it makes people feel more relaxed about making a new purchase themselves as we go down. You can see they still are providing paths to the site with their best selling products. And then their blog shows their authority and expertise on the area of skin care and gives you something to read if you’re not quite ready to buy.
2:49
But want to start building a relationship with them. You can see their social media Instagram posts here. And then if you want to know more, you can subscribe to their newsletter. So these are all great ways for them to capture customers' attention get people to join their newsletter and keep coming back to their website. I talked to the owner of Kate Ryan skincare
3:10
and she told me that the new site is capturing attention. And people are wanting to stay on the site. She thinks of it like looking through the window of a store and deciding if you want to go in or not. She told me their new site is beautiful welcoming and at a glance, it conveys to a customer, their brand message and unique selling proposition. And quickly helps them find the department that interest them. Keep in mind that home page should immediately
3:30
tell your visitors. What your business is about who it’s for and why they should care to take action on this lesson. Review your home page with your brand strategy. Target customer and your own website goals in mind. Sometimes we’re too close to our own website and it’s hard to tell. So if you can find somebody else who is less familiar with your business. And you can just ask them to take a glance at your website
3:51
and tell you those things for you. You might get some pricing information that helps you improve your website. Your goal is for the right people to know that they’re in the right place and to know what to do next.

Review your homepage with your brand strategy, target customer, and your own website goals in mind, and make sure the right people will know right away that they’re in the right place. And that they know what to do next.

Homepage Content & Messaging

Course content (12 lessons)

Overview

01 |The Foundation of a Profitable Website

02 |7 Pillars of Strategic Online Store Content

03 |Putting It All Together